Design is non-verbal
Communications
Your site is in many cases the first point of contact you have with a new customer. An impression is made within a few seconds. Like your office and work uniforms, the site needs to match your brand and the customer's expectations.
Design like your office is non-verbal communications; It communicates emotionally that you are ready to help your customers, that you take pride in your work and brand. It tells the customer what quality they should expect when dealing with your brand.
CSS Animation Examples
✔ Content the Client's Perspective
The term "content is king," applies to content that helps the client; the term helpful content implies the content is good ... the problem is good content may not be engaging. By Marketing using Social Media content can be vetted against users to determine how engaging it is. Design adds value to the content, design is non-verbal communications. Content and design can capture the attention and help a brand stand out and gain relevancy.
✔ Strategic design for the web
In implementing the strategic plan for the site, Smith begins at the design stage. The design includes proper branding and search engine optimization. Businesses get a tactical advantage when the marketing content is strategic. The design needs to be focused on the marketing strategy for the product and use design principles to focus the visitor on the key points. For materials, which are used on other sites for additional points of contact, designs face the same challenge of getting the attention that movie posters have in movie theaters. Many movie posters resort to subliminal messaging ...
✔ Advocate for designing to existing brand
Keeping to a brand style and personality helps customers quickly identify and recognize the brand. Maintaining the trust, reputation and customer loyalty it has across platforms. At Solution Smith, we make sure to maintain an effective brand marketing strategy; consistently communicating the brand's identity and values in meaningful and engaging ways.
✔ Intuitive User Interface Design
The design of the user interface is done to facilitate the visitor's progress through the website. If asking a customer for payment then phone numbers and access to contact information for customer service need to be above the fold on the page. If packages are being shipped then access to the shipping information needs to be above the fold as well as access to what is being shipped.
✔ Persuasion by Design - Focusing the visitor's attention
Aesthetics alone may not suffice in promoting the marketing, usability, or functionality of a design. The balance of the design, creates a dopamine, (dopamine aids in memory), response by looking nice, and bringing the visitor's attention to the key elements of the marketing process. The user interface gets the person where they need to be. The gold standard is everything works towards the goals of marketing and the goals of the site. The design should not be an exception to these goals, but part of the solution.
✔ Life Style Themed Design
There are numerous ways of marketing and one of them is lifestyle. When referring to lifestyle design, magazines are mainly designed in a lifestyle theme. In marketing, it is a soft sell but a call to action helps ROI. Not all things are physical objects; Security for example is not a physical object; Romance, health, and convenience, to name a few, but they are parts of a lifestyle.