Marketing with entities requires and understanding of how search engines work, (SEO Algorithms); how a site appears in search or the anatomy of what content on the page effects the sites appearance in search; User intent or what the search query is going to be looking for to provide the listing; And, Entities, which are topical keywords.
Sales copy or marketing materials are essential for traditional and online marketing. Online marketing has additional challenges ... content must be unique. The term "contentis king," has been adopted by SEO professionals; as content is what search engines deliver in their search engines. The term also has appeal because it levels the playing field, and as such it works with all types of content from photography, graphics and sales copy. It impowers users on social media to decide what they like or don't like.
In all cases, content is focused on the person who will be making choices after reading or viewing the materials. Content on social media provides feedback essential for marketing, brand exposure, and sends signals to search engines about the relevancy of your brand to its desired keywords.
✔ Content is King
Predictability is part of familiarity and a good signal that brand marketing is working. People build a relationship with those whom they are familiar with. Solution Smith's talents include both design and marketing. Keeping the elements of the brand customers are familiar with completely intact, maintains the familiarity with the brand. We would be honored if you said "I knew Smith was going to say that."
✔ Design focused on brand marketing
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✔ Finding your customers - Event Promotion
Events have their markup for online promotion, provide rich search results, and can be leveraged with the site to help in digital marketing and spread awareness of your brand.
✔ Are you on the map?
Being on the map is important for most brick-and-mortar, retail businesses. Most known retail searches on Google include a map with the most popular locations that fit a given search. Google collects this information from other sides, content embedded on the site, and when somebody creates an account on Google for the business. The predominance of the map listing is also synergistically leveraged against the site.
✔ Local and National Search Optimization
Google Maps is the first step to improving local search, and the better the site is optimized the site will get impressions over larger areas on the map and nearby areas. Getting national search impressions falls back to the core elements of search engine optimization, both on and off the page.
✔ Google knowledge graph
The google knowledge graph feature appears next to the search results on a Google search when somebody is searching for your name and is filled in by either the information used when a Google account is created or schema-coded content which is on the website. Additional features appear within the search results and are powered by Schema type content. Much of which work synergistically with a national search.
✔ Cross Branding on Social Media, YouTube, et la.
If your customers are on social media you can reach them there. The content on social media works synergistically with both local and national searches.