Full Stack SEO, Best Practices
There are numerous summaries of SEO best practices available but for understanding the nuance, algorithms, and reasons many of these are lacking. Google themselves provides a best practice guide but does not explain the why or the nuance behind the best practices. The best practices are full stack SEO that combines: What the site says about itself, (or on-site SEO); What the web says about the site, (or off-site SEO); How the users interact with the content; And, includes technical SEO, (sitemaps, robots.txt, canonicalization, etc).