Technology Guides

Search Engine Optimization Guides

There are numerous summaries of SEO best practices available but for understanding the nuance, algorithms, and reasons many of these are lacking. Google themselves provides a best practice guide but does not explain the why or the nuance behind the best practices. The best practices are full stack SEO that combines: What the site says about itself, (or on-site SEO); What the web says about the site, (or off-site SEO); How the users interact with the content; And, includes technical SEO, (sitemaps, robots.txt, canonicalization, etc).

HTML Coding Guides

HTML Semantic tags do more than just allow AI to better understand the content of a website. Search Engines do use these tags as well as other content which can be embedded into the coding such as JSON schema. The semantic vocabulary of JSON schema breaks down the content into pieces of data.

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