Solution Smith focuses on search everywhere and multichannel marketing. Traffic from SEO can often be volatile, and relying on a single channel for website success is not good risk management.
Multichannel marketing supports SEO because search engines consider a site’s activity a ranking signal. Activity on a site can be seen as an authority or as a trust signal that increases traffic from search engines.
Solution Smith sees that artificial intelligence is transforming how images, video, music, software development, and digital marketing are created and managed.
Because of its broad impact across industries, many consider AI one of the most disruptive technologies in modern history. Its long-term economic and social effects may prove comparable to other transformative innovations that fundamentally changed how people work, communicate, and access information.
The research focus for the state of AI is on understanding the evolving technology landscape and developing search marketing strategies informed by that research.