Solution Smith is an information technology sole proprietorship created to provide technical consulting and online webmaster services. Services and information are based on Solution Smith's talent stack. The design style is messaging first, with intuitive user interfaces. Custom hosting allows microservices to be integrated on the site.
Solution Smith is able to provide a full stack of services for a online presence: Custom Web Hosting, Design, Coding, and Multichannel Marketing ...
Solution Smith's SEO is based on the understanding that SEO is evolving and that AI is affecting it in more ways than most people in online marketing care to consider.
AEO may replace SEO in the same way search engines replaced directories as the easier method for people to locate information. People finding answers directly from search is a restructuring of how online marketing works.
Solution Smith focuses on search everywhere and multichannel marketing. Traffic from SEO can often be volatile, and relying on a single channel for website success is not good risk management.
Multichannel marketing supports SEO because search engines consider a site’s activity a ranking signal. Activity on a site can be seen as an authority or as a trust signal that increases traffic from search engines.
Solution Smith sees that artificial intelligence is transforming how images, video, music, software development, and digital marketing are created and managed.
Because of its broad impact across industries, many consider AI one of the most disruptive technologies in modern history. Its long-term economic and social effects may prove comparable to other transformative innovations that fundamentally changed how people work, communicate, and access information.
The research focus for the state of AI is on understanding the evolving technology landscape and developing search marketing strategies informed by that research.
Solution creates and manages custom websites, not merely a facade or customized template. Custom web hosting is also provided so programs can run on the backend, providing truly unique business-specific content. Call for price.
Mobile and desktop applications are part of Solution's Talent Stack. When it comes to digital marketing applications installed on a mobile device have a very impressive ROI. When somebody installs an application on their phone they are likely to use it often and the brand practically owns the customer; If the software is related to a service the first place the customer goes for the purchase is to the software application.
Web design provides non-verbal communication and directs attention to critical elements for the visitor. Visitors often scan a page within a few seconds and decide whether to continue on the site or look elsewhere for what they need. Content may also be updated or supplemented on the page using additional sources. Design plays a critical role in user engagement.
Published 8-21-2026
"The SEO Heretic" is the brand persona and publishing identity of Wayne Smith, founder of Solution Smith. He uses the moniker across research articles, media releases, and community discussions on Reddit (/u/Website-Smith).
The SEO Heretic emerged from the evolution of search. Much of the informative advice about SEO is now obsolete or based on assumptions about how search works that are not reflected in the actual workings of search. The role of the SEO heretic is to question or challenge dogma and traditional knowledge when empirical observation contradicts it.
Solution Smith's "The SEO Heretic" uses simulations, testing, and observation to research modern SEO and develop SEO strategies based on what that research reveals about search. These strategies are shared in Solution Smith's AI-Aware Full-Stack SEO Guide.