We Are Webmasters

Solution Smith is an information technology sole proprietorship created to provide technical consulting and online webmaster services.

We maintain a talent stack that allows Solution Smith to: 1) Virtually host a site, administer it, and add network services. 2) Design and code a site including animated CSS and JavaScript, create imagery and videos, create fonts or use SVGs for logos. 3) Create and install PHP applications and SQL applications. 4) Create portable web applications. 5) Digital marketing using a search-everywhere SEO mindset. Solution Smith maintains the complete service stack for comissioned site creation.


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Solution Smith's SEO is based on our Search-Everywhere Philosophy with primary performance indicators being the goals of the site, such as customer awareness and conversions, instead of raw impressions or raw traffic. Qualified leads matter, and AI is viewed as a means to qualify visitors by matching interest to content.

The guide provides transparency into strategies, which makes it possible to evaluate the principles behind an SEO approach. It helps distinguish functional SEO practices from SEO myths, assumptions, and questionable tactics that lack a sound underlying rationale.

Our “The SEO Heretic” brand identity assumes the role of questioning or challenging dogma and traditional knowledge when empirical observation contradicts it.

Solution Smith focuses on search everywhere and multichannel marketing. Traffic from SEO can often be volatile, and relying on a single channel for website success is not good risk management.

Multichannel marketing supports SEO because search engines consider a site’s activity a ranking signal. Activity on a site can be seen as an authority or as a trust signal that increases traffic from search engines.

✔ Keyword Research: Marketing Intelligence

✔ Above the Fold Marketing: 🎯 No Scroll Sales

✔ Brand Marketing and an AI-aware Site Name

Solution Smith sees that artificial intelligence is transforming how images, video, music, software development, and digital marketing are created and managed.

Because of its broad impact across industries, many consider AI one of the most disruptive technologies in modern history. Its long-term economic and social effects may prove comparable to other transformative innovations that fundamentally changed how people work, communicate, and access information.

The research focus for the state of AI is on understanding the evolving technology landscape and developing search marketing strategies informed by that research.

Mobile and desktop applications are part of Solution's Talent Stack. When it comes to digital marketing applications installed on a mobile device have a very impressive ROI. When somebody installs an application on their phone they are likely to use it often and the brand practically owns the customer; If the software is related to a service the first place the customer goes for the purchase is to the software application.

✔ PWA Installable Web Applications
✔ PWA Minimum Template

Web design provides non-verbal communication and directs attention to critical elements for the visitor. Visitors often scan a page within a few seconds and decide whether to continue on the site or look elsewhere for what they need. Content may also be updated or supplemented on the page using additional sources. Design plays a critical role in user engagement.

✔ Strategic Marketing Design
✔ CSS Animation Examples

Published

PageRank SEO Strategy: The Markov Chain Model

Looking at PageRank as a Markov chain can change how you understand PageRank.

A Markov chain is a mathematical way of modeling what happens when movement from one state to another is based on probability. Applied to the web, the states are pages and the links between them provide the paths a hypothetical random surfer could take.

PageRank uses the link graph to model how importance could be distributed across the web. By modeling how a reasonable surfer might follow those links, the system eventually arrives at a stable distribution. That distribution produces a PageRank score for each page, representing its relative importance within the link graph.

In this sense, PageRank is a mathematical prediction rather than a measurement of what people are actually doing. It predicts how importance would be distributed if users followed the link graph according to the model.