We Are Webmasters

Solution Smith is an information technology sole proprietorship created to provide technical consulting and online webmaster services.

We maintain a talent stack that allows Solution Smith to: 1) Virtually host a site, administer it, and add network services. 2) Design and code a site including animated CSS and JavaScript, create imagery and videos, create fonts or use SVGs for logos. 3) Create and install PHP applications and SQL applications. 4) Create portable web applications. 5) Digital marketing using a search-everywhere SEO mindset. Solution Smith maintains the complete stack for comissioned rant and rent site creation.


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Solution Smith's SEO is based on our Search-Everywhere Philosophy with primary performance indicators being the goals of the site, such as customer awareness and conversions, instead of raw impressions or raw traffic. Qualified leads matter, and AI is viewed as a means to qualify visitors by matching interest to content.

The guide provides transparency into strategies, which makes it possible to evaluate the principles behind an SEO approach. It helps distinguish functional SEO practices from SEO myths, assumptions, and questionable tactics that lack a sound underlying rationale.

Our “The SEO Heretic” brand identity assumes the role of questioning or challenging dogma and traditional knowledge when empirical observation contradicts it.

Solution Smith focuses on search everywhere and multichannel marketing. Traffic from SEO can often be volatile, and relying on a single channel for website success is not good risk management.

Multichannel marketing supports SEO because search engines consider a site’s activity a ranking signal. Activity on a site can be seen as an authority or as a trust signal that increases traffic from search engines.

✔ Keyword Research: Marketing Intelligence

✔ Above the Fold Marketing: 🎯 No Scroll Sales

✔ Brand Marketing and an AI-aware Site Name

Solution Smith sees that artificial intelligence is transforming how images, video, music, software development, and digital marketing are created and managed.

Because of its broad impact across industries, many consider AI one of the most disruptive technologies in modern history. Its long-term economic and social effects may prove comparable to other transformative innovations that fundamentally changed how people work, communicate, and access information.

The research focus for the state of AI is on understanding the evolving technology landscape and developing search marketing strategies informed by that research.

Mobile and desktop applications are part of Solution's Talent Stack. When it comes to digital marketing applications installed on a mobile device have a very impressive ROI. When somebody installs an application on their phone they are likely to use it often and the brand practically owns the customer; If the software is related to a service the first place the customer goes for the purchase is to the software application.

✔ PWA Installable Web Applications
✔ PWA Minimum Template

Web design provides non-verbal communication and directs attention to critical elements for the visitor. Visitors often scan a page within a few seconds and decide whether to continue on the site or look elsewhere for what they need. Content may also be updated or supplemented on the page using additional sources. Design plays a critical role in user engagement.

✔ Strategic Marketing Design
✔ CSS Animation Examples

Published 8-23-2026

About AEO Everywhere Philosophy

A Search-Everywhere philosophy should account for multiple AI answer systems, as well as AI agents operating with their own selection criteria. It also needs to account for situations in which an AI system discovers content that mentions or links to a brand or product. For that information to be useful to an AI system, the content needs to be understandable and optimized for AEO / LLM. Given this diversity, the SEO Heretic's position is that AEO is not the same as SEO.

Many major AI answer systems use search and retrieval systems to discover information when generating answers. This creates another form of discovery that differs from traditional document retrieval.

The distinguishing characteristic of these systems is that, rather than simply presenting a list of documents, they generate answers from information contained within documents. The challenge for AEO is therefore not simply to make information discoverable, but to make the information within those documents understandable, useful, and worthy of being selected for an answer.

Many platforms also incorporate AI systems that operate primarily within their own content ecosystems, including X, Reddit, and YouTube. To be discoverable through these systems, information generally needs to exist within the platform's own content environment. A Search-Everywhere approach therefore considers not only where information is published, but also which AI systems may discover, interpret, and use that information.

LinkedIn provides an example of an internal AI ecosystem rather than a standalone, user-facing AI answer engine. Its AI systems use semantic content matching and generative models to retrieve and pair content with users who may find it relevant. This illustrates how AI-based discovery can operate within an existing platform without presenting users with a conventional AI answer interface. AEO Everywhere therefore extends beyond optimizing for standalone AI answer engines to include AI systems that determine which information and individuals are surfaced within other platforms. Details about the August update: LinkedIn's BIG Update Just Changed Everything for Small Creators

Solution Smith views AI as an evolving disruptive technology. The AEO philosophy is therefore expected to evolve as new AI systems and discovery behaviors emerge. The State of AI is maintained to provide relevant information about this evolution.