The term "Content is King," has been adopted by SEO professionals; as content is what search engines deliver in their search engines. Good quality content is the backbone of having a site do well in search engines.
Social Media also uses content, it also provides feedback, (the interest level), with potential customers' on different types of content. Materials can be tested on social media with faster results than other methods to test materials.
Part of Marketing is increasing the points of contact with the client, content is needed for each of these points of contact.
So whats the problem / risk?
Google's Generative AI, which is now available to be enabled in search, does the same thing for the top listings in Google. Google can detect AI content in the same manner that it rewards the gain of information results. There is no value provided to Google's users to have multiple AIs all essentially saying the same thing. The rise of AI is threatening to flood search results with duplicate content even if it has a slightly different sentence structure.
Search Engines use search entites today. They look to determine if the subject of the keyword is well covered. Content needs to be written such that it covers the topic and at least mentions everything the subject relates to. It needs to mention related search entities. To create better content than AI one needs to mention the important topics of the subject. AI generated content can only look at what the majority of pages have said about the subject and this is yesterdays news. The Gaps in AI content are points of opportunity.
Solution Smith's Content Creation
At the San Diego Studio, Solution Smith does photograph and video production, and operates a full sandbox for software development, (everything is QCed before it goes live). Content pruning: Not all ideas result in success, content which for whatever reason is no longer beneficial needs to be pruned. If one applies the 80-20 rule to content there is content on the website that is no longer serving a function. The pruning can help re-focus a site on what the site is about today.
✔ Brand Marketing
Content needs to be unique. Unless your brand is the same as the other guys, your brand, the unique combination of talents, and areas of specialty are unique. Content needs to be written in such a way that it is unique and aids in brand marketing; Solution Smith has no difficulties in bringing these together.
✔ Increasing points of contact
The process of developing a new customer often requires multiple points of contact. The customer becomes acquainted with the company by seeing it in different contextual places. Online this may include social media, video sites, or other informational sites. This content needs to be appealing in the context it is used that is to say it needs to produce a happy response so that it is memorable. If it is not memorable or noteworthy it is not quality.
✔ Content Photography and Video
Content photography aids in telling the story about the materials and about the brand. Stock imagery is useful for blogs and news but it does not convey information about the brand or the brand's products. Stock imagery fails to authenticate, and fails to win over the; "I'll believe it when I see it," customer. The design and imagery on a page is the first thing the viewer engages with, and first impressions are important.
Product Photography: Content photography aids in telling the story about the materials and about the brand. Stock imagery is useful for blogs and news but it does not convey information about the brand or the brand's products. Stock imagery fails to authenticate, and fails to win over the; "I'll believe it when I see it," customer. The design and imagery on a page is the first thing the viewer engages with, and first impressions are important.