Brand Intent SERP Citation Features

Part Of: Anatomy of a SERP Citation Features
by Wayne Smith

When Google determines the search is for a brand, (known as user intent or search intent), A Knowledge Panel can be displayed. The SERP, (Search Engine Results Page), structure for the knowledge panel can vary and is subject to change. Snippets are also available specific to brand searches.

... Branded or site name SERPS can include ...