The term "Content is King," has been adopted by those who work in the SEO field, (As a long-term SEO strategy). Algorithms may favor one page over another for a season, but ultimately people search for content. Search algorithms that don't find the content that answers the user's query produce poor search results. Certainly, documents can be sorted chronologically, but content needs to be used to provide good results.
Algorithm methods available to determine good content include user interactions, matching of keywords or entity-based topics, looking at the quality of links pointing towards the page; Not to mention, how the site itself interlinks to send people to the ideal page. Looking at how knowledgable the creator appears to be on a topic based on how the web associates itself with the creator, and vis versa how the creator associates themselves with the internet.
Word-of-mouth methods to determine good content include recommendations or reviews. These span most forms of user-generated content. Word-of-mouth optimization creates a diversity of traffic sources, which frees the creator from being dependent on a search engine for their livelihood.
... What is helpful content ...
Determining what is good, is like determining what is beautiful ... Content is good if it satisfies the intent of the user. The client decides if the content is helpful; Search can only try to provide helpful content, but the client is the judge.
Social Media vets content, it also provides feedback, (interest level), with potential customers on different types of content. Materials can be tested on social media with faster results than other methods to test materials for user interactions and interest.
Search Engines use search entites today. They look to determine if the subject of the keyword is well covered. Content needs to be written such that it covers the topic and at least mentions everything the subject relates to. It needs to mention related search entities. To create better content than AI one needs to mention the important topics of the subject. AI generated content can only look at what the majority of pages have said about the subject and this is yesterdays news. The Gaps in AI content are points of opportunity.
Solution Smith's Content Creation
At the San Diego Studio, Solution Smith does photograph and video production, and operates a full sandbox for software development, (everything is QCed before it goes live). Content pruning: Not all ideas result in success, content which for whatever reason is no longer beneficial needs to be pruned. If one applies the 80-20 rule to content there is content on the website that is no longer serving a function. The pruning can help re-focus a site on what the site is about today.
✔ Brand Marketing
Content needs to be unique. Unless your brand is the same as the other guys, your brand, the unique combination of talents, and areas of specialty are unique. Content needs to be written in such a way that it is unique and aids in brand marketing; Solution Smith has no difficulties in bringing these together.
✔ Increasing points of contact
The process of developing a new customer often requires multiple points of contact. The customer becomes acquainted with the company by seeing it in different contextual places. Online this may include social media, video sites, or other informational sites. This content needs to be appealing in the context it is used that is to say it needs to produce a happy response so that it is memorable. If it is not memorable or noteworthy it is not quality.
✔ Content Photography and Video
Content photography aids in telling the story about the materials and about the brand. Stock imagery is useful for blogs and news but it does not convey information about the brand or the brand's products. Stock imagery fails to authenticate, and fails to win over the; "I'll believe it when I see it," customer. The design and imagery on a page is the first thing the viewer engages with, and first impressions are important.
Product Photography: Content photography aids in telling the story about the materials and about the brand. Stock imagery is useful for blogs and news but it does not convey information about the brand or the brand's products. Stock imagery fails to authenticate, and fails to win over the; "I'll believe it when I see it," customer. The design and imagery on a page is the first thing the viewer engages with, and first impressions are important.