Part Of: Full Stack SEO, Best Practices in 2024
Published:
Updated:
by Wayne Smith
Every day Google sees more and more new AI pages. Many go into the index and may rank at the top of the search; And, then they begin losing their position.
Every day new blog posts get listed at the top of the search; And, then they begin losing their position.
... Why they are losing their position ...
Every day new blog posts get listed at the top of the search; And, then they begin losing their position. One can get a site to the top of search with, "What the web says about the site, or links to the site which provided topical authority;" But, to maintain a site at the top, "user experience, or how many visitors found your content matched their search intent, compared to other sites available in search."
Pay Per Click or advertisements also are rotated out if nobody is clicking on the advertisement.
... Results of bad engagement ...
Regardless, if a query is highly competitive or is low-volume when a page gets indexed, the impressions will:
- Track with impressions for the query once indexed
- Gain additional query terms and increase impressions
- Lose impressions for any query other than an exact match, and become buried in search
When enough data is collected by Google about interactions and the engagement is not favorable the impressions will fall. The chart here is for a low-volume query, which was tested by Google for additional terms; But failed because of low engagement. No links were added or removed pointing to the page. No event affected the search results during this period. Other pages went up over this same period.
A page can fail because the intent of the user is not satisfied by the page, which can happen with great content; or a page can fail because the content did not satisfy the user.
... Results of good engagement ...
Good user engagement results in the page being evaluated for additional query terms and an increase of impressions and traffic. It remains evergreen until something changes.
While bad engagement can create traffic to a website ... it is a never-ending treadmill; Needing to create new pages for traffic while losing traffic from pages that failed to get engagement.
With Good engagement as new content is produced the engagement and traffic to the site build on top of the existing traffic and engagement.
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Full-stack SEO has a lot of moving parts, and it takes time and effort to understand the nuances involved. Solution Smith takes care of the overhead costs associated with digital marketing resulting in real savings in terms of time and effort.
It is not good enough just to appear in search and then disappear that is not a long-term strategy.
The guide to search algorithms is intended as an aid for Search Engine Optimization. Search engines can and do create new algorithms and can adjust how important a specific algorithm is in determining what sites to show and how they are ranked.