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by Wayne Smith
Tenured Evergreen SEO refers to someone who's mastered multiple techniques to get web pages to rank. They have expertise in optimizing for different search algorithms and have seen the landscape change over time. They've likely faced setbacks, learned from failures, and refused to give in to the idea that SEO is dead. To stay on top, they may have testing sites, use many strategies, and keep up with the latest search algorithm updates.
Tenured SEO professionals know document retrieval systems can work in many ways. They often employ an Evergreen SEO strategy to ensure that when (not if) search engines rearrange SEO factors, they have a page covering that factor. Based on their experience, they don't claim one SEO tactic to rule them all.
Evergreen SEO Techniques
The Relevancy of content for on-page SEO is critical A page without on-page SEO factors is not displayed by search engines.
Title, Description Meta data, (for SEO relevance)
Keywords and Headlines (H1, H2, H3, et al) for SEO
Time Honored Evergreen SEO Techniques
Search engines have improved over time to deliver better results. Successful SEO techniques adapt to these changes, focusing on strategies that consistently work. The core principles of SEO have stood the test of time and remain important year after year. Although some of the specific qualifications have changed -- the methods developed over the last 30 years of document retrieval systems remain.
Exact Keyword Match Domains, and Entity Match
Exact keyword match domains are a evergreen SEO factor, have existed since Yahoo search ... They fall under navigational intent, and according to a Penn State study, about 10% of searches are navigational ... people enter domain names into the query search form and expect to see the domain appear in search.
Tenured SEO Factors
Keyword Proximity, Evergreen Search Factor
Header, Footer, and sitewide links, (internal and external)
Internal Links Evergreen SEO Best Practices
Evolution of Search Algorithms
The history of SEO and the history of algorithms for online document retrieval systems are linked. The SEO point of view is a front-row seat regarding who pioneered or proved the algorithm in scale! Not who invented it.
The battle of search engines to be the internet's number one search engine has produced many search innovations and algorithms. The algorithms advancements can be layed out chronologically based on each search engine pioneered innovation.
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