Part Of: Full Stack SEO Best Practices
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by Wayne Smith
Technical SEO is part of the full stack of SEO: Technical SEO deals with hosting configuration and on-page coding. It generally does not involve content strategy or keyword strategy; but, it does involve itself in meta tags and resolving duplicate content, (at the server level). At the content management system level, it involves itself in the schema and site navigation, friendly URL structure ... et la. Technical SEO is involved in SEO practices that do not change the appearance of content on the site.
Rel attribute = noindex, nofollow, ugc, sponsored, me ...
The rel= attribute is part of Technical SEO best practices ... it is used to inform search engines about the source of links on a page so the engines can properly discern how to process them.
The Canonical link, A broken promise
Best practice for SEO involves using the canonical to prevent duplicate content. Google, however, needs to be specifically checked to confirm they are using the canonical.
Problem free URL Structure for SEO
Optimized URLs are SEO-friendly, human-readable, and clean or free of cryptic parameters. A good site structure helps avoid content duplication problems and becomes useful for determining KPIs for different types of content on the site.
Using https is an SEO best practice
HTTPS is a secure connection and over the years Google has pushed sites to adopt HTTPS ...
Google lists sites in their search results that are not HTTPS with a "not secure," warning! Although it does not specifically bury them in the search results. The Chrome browser also notes site which are not HTTPS as not secure in the address bar.
Best Practices for SEO: Soft 404 errors
A soft 404 is a technical SEO problem with a website that consumes bandwidth, uses up the crawl budget for a website, provides a poor user experiance for a user, and is unhelpful content. Soft-404s and some tackits related to not presenting a 404 error can also be exploited to harm the website in search engines.
... Solution Smith tests SEO tactics so you don't have to ...
Full-stack SEO has a lot of moving parts as does Technical SEO, and it takes time and effort to understand the nuances and co-dependencies involved. The cost associated with testing are part of Solution Smith overhead ... resulting in real savings in terms of time and effort for clients ... Why reinvent the wheel.