Part Of: Entity Based SEO - 2024 Guide
Published:
by Wayne Smith
Entity-Based search enables Open AI, Google generative search, and voice search. These systems can use the Entity (relationship model) data to find fact and documents.
Entity-based search explained
Say you ask a question, "Which Chardonnay is more sweet?"
Within the entity data for Chardonnay there are two major types of Chardonnays that effect its flavor profile.
- Entity: Chardonnay
Description: Chardonnay grapes can be made into a range of wines, from bone-dry to sweet dessert wine. Even if a Chardonnay is made in a dry style, there are several factors that can make it seem sweet.- TypeOf: Oaked Chardonnay
Description: Aged in oak barrels, this wine has a rich texture, full body, and sweet aroma with notes of butterscotch and vanilla. The palate offers a buttery flavor with notes of honey, hazelnut, and caramel. - TypeOf: Unoaked Chardonnay
Description: Aged in stainless steel tanks, this wine has a light body, bright color, and crisp minerality. Its nose has citrus aroma notes with hints of lime, apple, and peach,
- TypeOf: Oaked Chardonnay
AI can answer, "Oaked Chardonnay is generally sweeter than unoaked Chardonnay," and provide references.
Entity-based search is a disruptive technology
Searching based on keywords, "Chardonnay and Sweet" is likely to surface pages where sweet desserts are paired with Chardonnay. Clearly entity-based algorithms are better for this question to both answer the quesiton in a summary format and provide links to relevant pages. The words "which, is, more," are not relevant keywords and require natural language processing, (which is the part of AI that builds the entity database), to understand the intent.
Maybe trying rephasing the query to, "sweet, flavor, Chardonnay, -dessert," would find the answer in a only keyword based search?
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A search algorithms is based off of mathmatics and ranking factors must be quantifiable or countable ... factors that are only true or false can be used for quality indicators to determine if a site will be listed or buried.
