Full Stack SEO refers to a person or agency that does or is involved in all forms of SEO ... types of SEO include: Content SEO, Edge or off-site, Image, Local, E-commerce, Mobile, Et Al.
SEO Best Practices are methods and tactics used by industrial leaders. They are well considered for efficiency. Best practices should not be considered the only method. They vary from company to company and industry to industry ... The best practice for an affiliate site is not the best practice for an e-commerce site. SEO is an art with different people employing a multible of methods.
There are numerous summaries of SEO best practices available but for understanding the nuance, algorithms, and reasons many of these guides are lacking. Google themselves provides a best practice guide but does not explain the why or the nuance behind the best practices.
The vast majority of webmasters do not consider search engines customers for their content. If they did, they may see many opportunities to promote their sites by strategically addressing search engine pain points. Some of these pain points are based on the algorithms used by the search engine, and others are based on website content.
The battle of search engines to be the internet's number one search engine has produced many search innovations and algorithms. The algorithms advancements can be layed out chronologically based on each search engine pioneered innovation. Evergreen SEO is based on evergreen algorithms that have proven themselves with the test of time.
It can be said for SEO, "The more things change the more they stay the same." The fundamental aspects or patterns remain unchanged over time. A tenured SEO professional is somebody who has worked with many search engine algorithms and although some specific details have changed ... The core has not.
Entity SEO includes: On-page usage of entities and off-page usage of entities. Specifically for off-page: The usage of topical related entites on the other page and the related entity for the anchor text of the link.
Entity based SEO uses the entity-relationship model, which is used by search engines. AI processing of language creates the relationship model. Instead of looking at how many times a keyword is used; Relevancy can be determined by how well the URL, (and the pages it links to), covers the related entities of the topic or subject entity.
When somebody enters a term in a search, they are looking for a relevant document. Relevancy is the goal, but relevancy is also dependent on user intent and needs to be sorted or ranked.
Off-page links provide a method to rank content; Internal linking indicates which relevant page on the site should be the page where a visitor should begin ... external links indicate what site or page on a site should be where a visitor should begin.
Keyword density and entity-based relevancy also indicate to a document retrieval system how relevant a page is.
Image SEO - Relevancy Optimization
Images and other off-page or content URLs are part of full-stack SEO. They are made relevant and optimized by the content on the pages that use or link to the image URL.
The image SEO can both receive relevancy from the page and give relevancy to the page. Using schema to provide the creator attribute is highly recommended; Although, schema may be considered a disruptive SEO technology. The file name, alt tag, schema, and potentially the exif of the file are all optimizable.
Full-stack SEO has many moving parts, and it takes time and effort to understand the nuances involved. Solution Smith takes care of the overhead costs of digital marketing, saving time and effort.
Algorithms are mathematical and do not follow wants and desires. Understanding how algorithms work is a great assistance to search engine optimization.