GOOGLE: No Brand Rank or Big Brand Algorithm ... but yet
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None of Google's primary algorithms are based on the brand concept, though they may have mechanisms to detect phishing. Google has found it necessary to clarify this. However, this is not an attempt to gaslight those who have observed that brands tend to rank well -- something that may be best described as an emergent factor.
SEO News: EEAT is by Humans for Humans, Silly
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Google's E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is created by their Search Quality Raters. Following E-E-A-T guideline principles, their feedback helps Google refine and assess the performance of its algorithms.
E-E-A-T is not an algorithm, a class of algorithms, or a ranking factor; But, it does inform how Google's algorithms are evolving.
Twiddlers work through holiday
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... a pattern of weakend and holiday search volatility has emerged. If it is not the employees twiddling with the SERPs then it is one of the algorithm systems.
The pages that suffered during a holiday update may have had only a marginal approval of the twiddler system. The loss of traffic over the holiday pushed them over the edge.
Google's all sites must function on mobile devices
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Google's mobile-first indexing strategy, which started in 2016, will change to a Smartphone only web crawler indexing strategy on July 5, 2024; According to Google's John Mueller spokes person. John Mueller: It's a problem if the site does things like block all mobile users ... old-school table based websites will still be indexed.
Sites that detect the user agent of the browser and deliever content based on: You must have a full size screen ... may be effected. Overall, Google believes it should not have an impact on most websites.